Website Evaluation:
Improve Conversions And ROI

Usability Review

Two worried friends having problems buying on line with credit card and a laptop sitting on a couch in the living room at home

Many websites look nice, but are not easy to use. Even large websites from big companies can have dead ends and frustrating page elements.

“You know from your own experience as a Web user that paying attention to usability means less frustration and more satisfaction for your visitors, and a better chance that you’ll see them again.”
– Steve Krug

The problem is: you don’t know what you don’t know. Sometimes it takes somebody else to point out the obvious.

Obvious And Effortless

That is what a website needs to be: obvious and effortless.

How about YOUR website? You probably think that everything is fine. After all, you never hear any complaints…

But that is a false sense of security: do YOU complain to the site owner if you can’t find what you are looking for? Probably not. Most people just leave

Even the best writer needs an editor.

Conversion Rate OptimizationAudit Your Website For Increased Conversions

U-C WEBS’ educated second opinion can make a lot of difference for the effectiveness of your website. See your website through the eyes of the user. Our Usability Reviews can point out where your website visitors may get confused, annoyed or frustrated. Internet users are notoriously impatient, so you are probably loosing a lot of good potential customers because your website is not user-friendly or accessible enough.

Types Of Reviews

Nardo Kuitert is an experienced Internet consultant who can point out areas of improvements on websites large and small. Some of the reviews include:

  • Quick Scan
    – an affordable quick look at your website through the eyes of the user.
  • Usability Walk-through
    – an elaborate evaluation where several typical navigation paths are investigated and reported upon
  • Heuristic Checklist
    – a 112-item checklist to gauge your website against usability guidelines and best practices
    (a 128-item checklist for e-commerce sites)
  • User test
    – have your website reviewed by real users; this will take some more time (and budget) to organize

Deliverables usually include a PDF report with screenshots and screen recordings.


Some of the clients that we reviewed websites for include the Hamilton Wentworth District School Board, the Amsterdam City Archives (Netherlands) and

Thank you for undertaking the usability review of Take a look and you will see that much of what you recommended has been implemented.
– Steven Potter, LondonMarketing

Voigt Travel

We are very pleased with your report, and were pleasantly surprised with the detailed recommendations it provided. We never realized many of the challenges you pointed out to us. Your approach as a typical website visitor was very confronting. Those candid screenrecordings really made us laugh!
– Armand Tognetti, Voigt Travel (NL)