Website Review:
Improve Conversions And ROI

Site Evaluation

Usability Review

Many websites look nice, but are not easy to use. Even large websites like the one of Canada Post have dead ends and frustrating page elements.

"You know from your own experience as a Web user that paying attention to usability means less frustration and more satisfaction for your visitors, and a better chance that you'll see them again."
- Steve Krug

The problem is: you don't know what you don't know. Sometimes it takes somebody else to point out the obvious.

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Obvious And Effortless

That is what your website needs to be: obvious and effortless.

How about YOUR website? You probably think that everything is fine. After all, you never hear any complaints...

But that is a false sense of security: do YOU complain to the site owner if you can't find what you are looking for? Probably not. Most people just leave...

Even the best writer needs an editor.

Frustrated senior behind a laptop

Audit Your Website For Increased Conversions

U-C WEBS' educated second opinion can make a lot of difference for the effectiveness of your website. See your website through the eyes of the user. Our Usability Reviews can point out where your website visitors may get confused, annoyed or frustrated. Internet users are notoriously impatient, so you are probably loosing a lot of good potential customers because your website is not user-friendly or accessible enough.

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Type Of Reviews

Nardo Kuitert is an experienced Internet consultant who can point out areas of improvements on websites large and small. Some of the reviews include:

  • Quick Scan
    - an affordable quick look at your website through the eyes of the user.
  • Usability Walkthrough
    - an elaborate evaluation where several typical navigation paths are investigated and reported upon
  • Heuristic Checklist
    - a 112-item checklist to gauge your website against usability guidelines and best practices
    (a 128-item checlist for e-commerce sites)
  • User test
    - have your website reviewed by real users; this will take some more time (and budget) to organize

Deliverables usually include a PDF report with screenshots and screenrecordings.

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Experience

Some of the clients that we reviewed websites for include the Hamilton Wentworth District School Board, the Amsterdam City Archives (Netherlands) and LondonTown.com.

LondonTown.com

Thank you for undertaking the usability review of LondonTown.com/hotels. Take a look and you will see that much of what you recommended has been implemented.
- Steven Potter, LondonMarketing

Voigt Travel

We are very pleased with your report, and were pleasantly surprised with the detailed recommendations it provided. We never realized many of the challenges you pointed out to us. Your approach as a typical website visitor was very confronting. Those candid screenrecordings really made us laugh!
- Armand Tognetti, Voigt Travel (NL)

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Statistics and Analytics

Reviewing the effectiveness of your site can be even more effective when we can looking into your website's statistics as well. We can then review things like:

  • Most profitable navigation paths through your site
  • Which keywords convert best?
  • Is there reason to suspect Google AdWords clickfraud?
  • Which pages have the highest bounce rate (people leaving your site)

U-C WEBS offers several analytical tools. We can work with your existing log files and stats program, or set up tracking code that will start collectingthis invaluable information.

  • U-C Stats - add a small piece of code to your pages, and gain enourmous insight in where people are coming from, and what they are doing on your site
  • AW Stats - part of our FergusHosting.com toolkit. Access your statistics from your cPanel. If you need hosting, why not use FergusHosting.com?
  • U-C Analytics - an in-depth analysis of your website's log files. Find out which keywords convert, and which not!

Contact us for more information about these statistics and analytics solutions.

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